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Sustainable Travel is defined as "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" - UNWTO
Our commitment to sustainable travel is guided by the best practices laid out by the UN Sustainable Development Goals and organizations such as Conservation International, The Long Run, and the Adventure Travel Trade Association. It is based on a holistic balance of the 4 C's: Conservation, Community, Culture, and Commerce. As an industry, tourism has one of the highest rates of global female employment, it contributes to the economic value of protecting raw wilderness, and offers indigenous communities agency and preservation of their heritage as well as a bridge of understanding between cultures. When designed and operated properly, travel is a powerful tool for expanding nature-positive economies. However, not all travel is created equal. We don't have to look far to find examples of negative tourism impacts: a crumbling lower and middle class financially pushed out of their own communities, cultural erosion or exploitation, over tourism that harms quality of life and pressures infrastructure beyond sustainable limits, and corporate businesses whose profits do not remain in the local economy. In a world where social media, influencers, and now AI are continuing that reductive filtration towards the common denominator, how do you sift through the greenwashing and ensure your holiday is good for more than just yourself? That's where we come in.
We believe in looking at each destination as a unique set of circumstances that will inform sustainable travel choices. Sustainable adventure travel experiences do not require travelers to sacrifice or suffer. You do not have to pay more and settle for less. In fact, it's an enrichment for a deeper experience. We select local partnerships with operators who are tailoring their tourism efforts to serve the needs of their communities, allowing the unique challenges of the destination to inform the direction of positive impact. This opens a world of creative opportunities to showcase local character that elevates the experience for the traveler while supporting the local economy and conservation efforts. Some considerations for your vacation include:
Understanding that perfection is impossible, these are our true north guiding principles. We are happy to discuss the sustainability components of your destination and itinerary and help craft a trip suited to your interests, budget, and standards. We aim to help you distinguish between greenwashing and genuine efforts.
Jane Goodall